Within the professional clothing industry, footwear is one of the most important and too often, neglected sectors. Foot fatigue, plantar fasciitis, hammer toes and too many other conditions are becoming more and more prevalent in the modern-day workplace.
Stuart Jukes, Managing Director of PULSAR", continues to recognise the importance of having the correct, functional, safe and proper-fitting footwear for any job. PULSAR* has been trading since 1979, with pillars of reliability, innovation and respect as the foundations of their enterprise.
When asked why he wanted to collaborate with Reebok, Stuart Jukes said "The footwear market is saturated with low-end, ill-fitting footwear. The great thing about Reebok is that they personally design all their safety footwear and also despatch and manage them from their own warehouses... This way, you know exactly what you're purchasing."
1.2 million pairs of Reebok footwear were sold last year in America and Reebok's ambition to create the safest and lightest pair of safety footwear shoes only broadens their market. In this way, the ambition of creative innovation perfectly aligned with PULSAR®, whose own ambition to only produce the absolute best protective clothing drives the business to greater and greater heights.
"Reebok brand aligned perfectly with PULSAR®; Stuart continued. "It's the highest quality product with huge weight reduction in the actual design of the shoe. PULSAR* utilises similar innovation in our own protective clothing."
In June, four new styles of Reebok safety footwear will be coming to the UK. With two specifically designed Ladies designs already, it is a relatively well-known problem in the design of women's footwear - and clothing-that the product is designed for a male user and then simply made smaller or is given more elements of decoration. This is not the case for Reebok safety footwear.
PULSAR®'s commitment is to provide their customers with the safest and most functional products on offer. As stated by Stuart Jukes, 'Reebok safety footwear not only continues to try and design the safest and lightest safety trainers, but the comfiest as well.'
Reebok themselves said of the footwear range, 'Our work boots and trainers in athletic, casual and slip resistant styles are designed to offer the perfect combination of comfort and performance. With Reebok, you're given the performance edge necessary to excel, in
everything from a marathon work day to a critical mission."
The Reebok Excel Light Series is one of the ranges that is stocked by PULSAR®. One of the many features that sets the Reebok Excel Light Series apart from the rest is the XL Extralight outsoles that provide maximum protection from some of the most dangerous
risks. The safety trainers and boots incorporate safety, lightness and comfort in hard-working environments.
The brand-new formula developed in Finprojects laboratories, in accordance with the international safety shoe regulations, adds energy absorption and is extremely flexible. The unique compound gives the safety shoe soles an amazing abrasion and slip resistance,
great compression set, is non-marking and adds one of the most important features, for both Reebok and PULSAR®... lightness. The innovation behind the Reebok Excel Light Series is demonstrative from the get-go.
When commenting on the collaboration between Reebok and PULSAR®, Stuart Jukes stated, "PULSAR® is the official UK distributor for Reebok safety footwear and our brands have a synergy between them."
PULSAR®'s customer response from their collaboration with Reebok has been very favourable and incredibly well received. The safety footwear pairs incredibly well with servicemen and servicewomen who are constantly in and out of vehicles and homes. Most will be wearing the footwear for between 9-10 hours a day, making it fundamental that the design of the trainer or boot provides the highest level of comfort.
The relationship between performance and lightness of a product can often be quite contradictory in finding the materials to cater to both needs. This is something that PULSAR® knows well and has tackled head on in their protective clothing garments. In order to create shoes that can offer the level of performance that is fundamental to providing workers with the ease they need to do their job; new materials need to be utilised correctly. This innovation is exactly the kind of synergy previously mentioned by Stuart.
One of the questions raised by the collaboration between Reebok and PULSAR® is "Why should customers, that know Reebok as an athletic based brand, feel comfortable with using Reebok footwear for an entirely different purpose in the workplace?
Stuart Jukes had the answer. "Reebok are a footwear manufacturer, they come from a high performance, athletic-based background. They understand the basis of making a trainer or boot that will perform and how to adapt this performance to fit the safety market."
It cannot be denied that even the name 'Reebok' sparks familiarity in most people. They are, without question, a Global brand. Their collaboration with PULSAR speaks to one of the mantras Stuart Jukes tries to live by. "We're not just trying to manufacture products to the standard, we're constantly and consistently exceeding the standard."